For E-commerce
Traffic is expensive. Intent runs simulated shoppers through your store so you can fix the step that loses them before you pay to send visitors to it.
Product pages
Agents look for size, shipping cost and returns the way a buyer does, and report when the answer is hard to find.
Cart and checkout
Guest checkout, coupon fields, payment options and surprise fees are tested as complete purchase journeys, not isolated screens.
Before launch
Run a staging build through simulated shoppers ahead of a seasonal campaign or theme change and ship with a short list of known issues instead of unknown ones.
Where teams usually start
Checkout
Guest flow and payment step
Product page
Price, shipping and returns
Mobile
Same goals on a small screen